coffee brand design
Our design philosophy at Empire has always been to create packaging that “pops” off a shelf. We accomplish this by using bold imagery, carefully-selected fonts and catchy color palates. In addition, our design team is always researching coffee as well as non-coffee packaging to identify the latest trends.
Part of our mission is to constantly evaluate our packaging to see if it can be improved. Perhaps there is a particular element that is not clicking with customers. This doesn’t mean the entire design has to be scrapped. It might only require a small tweak to get the desired results. Part of our process when working with some of our big box store clients is to incorporate their ideas into packaging they’re interested in purchasing. It’s important for us to work seamlessly with our partners to make sure the bags they’ll eventually sell can connect with their customers. To that end, we make every effort to accommodate those requests. In addition, we understand that our big box customers always want new and exciting coffee brands to entice their customers, and at Empire we strive to provide those unique designs.